American culture and American industry went hand-in-hand
during the early to mid-20th century. After all it was the “Machine
Age,” when production and efficiency took a higher priority over “worker
satisfaction” and “individuality” thanks to producers such as Henry Ford of the
automobile business.[1] It was also the age of more mobility for the average American,
particularly since developments such as the bike and the “new” automobile were available to “all
classes of Americans,” thus effecting the everyday life of Americans.[2] Speaking
of the automobile…the automobile was a machine that revolutionized American industry
and culture at the same time. As John Heitmann explains, the automobile “would
transform her people and her land as no other technology during the twentieth
century.”[3]
When it came to the automobile during the rise of
industrialization and mass production, the automobile tended to take the lead
in various ways. Henry Ford mastered the assembly line and “high volume and
economies of scale” which led to the mass production of the well-known Model T
that reached to the outskirts of rural America as early as 1906.[4] General
Motors strategists organized their business in manner that was flexible to
change, such as the “annual model change,” which bumped them up in the market
when they sold more vehicles than Ford in 1927.[5] Of course Chrysler cannot be
left out, when considering that its innovators engineered automobiles of a
higher quality yet still offered them at a lower price.[6] Overall the
automobile industry had a strong push of competition that led producers, often
through trial and error, to learn how to read the market in order to outperform
their competitors.[7]
The automobile was also closely connected with the ideals
and personalities of American culture. Ned Jordan for example, devised an
automobile called the Playboy that played to the outdoor interests of the upper
classes in 1923.[8] The automobile went further than just emulating people’s interests,
however, as Heitmann explains, the automobile became an extension of the home—“a
sacred place to many.” It was also in many ways, a direct reflection of the
individual who drove behind its wheel.[9] The mass production of the automobile
in America also led to the development of gas stations, rest stops, restaurants
and early motels which influenced small business owners and communities across
the nation.[10] People became attached to their automobiles in a heartfelt and personal
manner. Such as in the South where the suppressed Blacks saw it as a symbol of “freedom”
or “hope” that led to “social and financial emancipation.”[11]
According to the historical evidence provided by Heitmann,
it appears that the automobile was deeply intertwined with both the industrial
progress and cultural developments of America during the early to mid-20th
century. Any attempt to neatly separate or compare the two seems almost
entirely impossible. The automobile companies wanted to provide vehicles for
the vast population of Americans to buy and Americans became overly dependent
on their usage in their daily lives, as was discovered from the black market
that emerged for gas during WWII.[12]
Here is the advertisment of Ned Jordan's automobile, the Playboy, as described in our text. I also included a photo of Ned Jordan as well.
1. John Heitmann, The Automobile and American Life, (McFarland & Company, Inc.,
Publishers, North Carolina, 2009), pg. 32.
2. Heitmann, pg. 71.
3. Heitmann, pg. 9.
4. Heitmann, pg. 19.
5. Heitmann, pg. 60-61.
6. Heitmann, pg. 64.
7. Heitmann, pg. 62.
8. Heitmann, pg. 71.
9. Heitmann, pg. 96.
10. Heitmann, pg. 80-83.
11. Heitmann, pg. 115.
12. Heitmann, pg. 128.
















